See’s Candies

Current Associate Creative Director for See’s Candies. For the past 5 years, I have led and managed the creative team responsible for email campaign builds in direct collaboration with the brand marketing team.

Our team supports See’s email and social marketing channels and outputs 6-10 campaigns weekly driving an average of $8k revenue per campaign with an average CTR of 15%.

Responsibilities include ideation, client meetings, presentations, strategic collaboration, brief reviews and kickoffs, design, HTML and CSS coding, communication, photography consultation, and file and project management for a fast-paced, high-volume client.

Deliverables have included emails, journeys, animated digital ads, social ads and content, landing pages, moodboards, and other original design assets.